I Drive Strategy with Analytics
I started my career in engineering, but quickly found that being at the forefront of technology and innovation was much more to my liking. I went forward to get my MBA and quickly launched my blog, LostInTechnology, to gain some experience in marketing that I was lacking.
Along the way to becoming a technical marketer, I’ve written and worked for many top blogs and had my blog featured on MSNBC Your Business.
In addition to this work, I have built a career working inside of the largest retailer in the world, Walmart. It is here that I’ve been a part of building out the social media team from 3 people to over 15 in the span of just a couple years.
I have been getting away from engineering by going into digital marketing, but my knowledge and comfort level around data has continued to lead me down the path of technical marketing. It is in this space of logical growth and experimentation that I really strive due to my unique skill set of striving for innovation but still being based in the data.